Soniya Ashar is the Founder and CEO of NutriCal, the GCC’s first and leading AI-powered food
intelligence platform. A visionary leader at the intersection of technology, nutrition, and regulatory
compliance, she has carved a new niche in the region’s health tech landscape. Under her leadership,
NutriCal has evolved from a concept into an industry-standard platform, trusted by over 400 enterprises
and government clients, including Emaar Hospitality and Armani Hotel, to automate food safety,
traceability, and compliance.
Soniya’s journey is a testament to global ambition and strategic execution. With an MBA in
Entrepreneurship & Data Analytics from Babson College (world #1 for entrepreneurship) and a
background spanning the US, Europe, and the UAE, she combines a world-class academic foundation
with over a decade of cross-market expertise. Her relentless passion for healthy living and her penchant
for problem-solving led her to conceive and build NutriCal, a ground-breaking B2B SaaS solution that
addresses critical, costly challenges in the global food industry.